How to Write Website Copy Bursting with Benefits
Sometimes you can be too close to something to see it objectively – as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever...
View ArticleDoes Your Website Copy Really Speak to People?
Reach out with words “You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.” These words resonated with me 30...
View ArticleWhat Makes You Different?
One of the most challenging questions every business should ask itself: how am I different? How can I stand out? Let me take you back in time. Many moons ago, I taught in a specialist school for...
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